You can run a great ad campaign and still lose the sale — if the website it points to isn’t doing its job. Here are five signs worth checking today.
1. It takes more than 3 seconds to load. Every extra second past that costs you a meaningful chunk of visitors before they even see your offer.
2. There’s no clear next step. If a first-time visitor can’t tell what to do within five seconds, most will simply leave.
3. It’s not mobile-first. More than half of traffic today is mobile — a desktop-first design is turning away most of your audience.
4. Forms are long and generic. Every extra field on a lead form measurably reduces submissions.
5. Nobody’s tracking what happens after a click. Without proper analytics, you’re optimizing campaigns blind.
A website audit usually surfaces two or three of these in the first ten minutes — and fixing them is often faster and cheaper than most founders expect.